From Homes to Investment Property — Handled With Precision
40+ Years Representing Home Sellers, Investors and Multifamily
Properties Across the Westside & Greater Los Angeles and
Beyond
No obligation consultation
For more than four decades, I have represented buyers, sellers, and investors across the Westside Los Angeles real estate market through multiple market cycles, regulatory shifts, and economic transitions. Experience at this level provides perspective — the ability to recognize patterns, anticipate challenges, and guide clients with steady judgment rather than reaction.
Over the years, I have navigated changing lending environments, evolving city policies, fluctuating inventory conditions, and complex negotiations across residential and multifamily property transactions throughout Venice, Santa Monica, Brentwood, Westchester, and surrounding Westside communities. Longevity is not simply time in the business — it is accumulated insight. That experience allows me to approach each Los Angeles real estate transaction with discipline, clarity, and strategic foresight that protects my clients' interests at every stage.
Born and raised in Los Angeles, I have spent a lifetime understanding the neighborhoods, rhythms, and character that define Westside Los Angeles real estate. From Venice and Santa Monica to Brentwood, Mar Vista, Westchester, Playa del Rey, and Marina del Rey, my knowledge is not simply professional — it is personal. Decades of living and working across the Westside provide insight that goes far beyond market statistics.
Each Westside neighborhood has its own pricing trends, architectural styles, buyer demographics, and investment dynamics. Whether advising homeowners, multifamily property owners, or investors, I evaluate properties within the context of their specific micro-market. Forty years navigating Westside Los Angeles real estate allows me to recognize value, anticipate shifts, and position properties strategically within the broader Southern California market.
Successful Los Angeles real estate transactions are not driven by enthusiasm — they are driven by strategy. From initial pricing and positioning through escrow and final negotiation, every step requires clarity, discipline, and timing. Over four decades, I have written and negotiated hundreds of contracts across residential, multifamily property, probate, and investment transactions throughout Westside Los Angeles.
That experience allows me to identify risk before it becomes a problem, structure terms and contingencies with precision, and maintain leverage in competitive Westside markets. Los Angeles real estate is layered, regulated, and increasingly technical — particularly when navigating rent control, tenant-occupied property sales, and evolving city policies.
Complex transactions demand seasoned judgment and disciplined execution. I approach each sale with proactive planning and careful oversight, anticipating regulatory challenges early and navigating shifting policies and market cycles with confidence. My role is to protect your position, preserve negotiating strength, and deliver outcomes grounded in strategy.
After four decades in the Westside Los Angeles real estate market, I've learned that pricing strategy and positioning determine everything. Today's AI and digital marketing tools allow me to execute those strategies with greater precision. I use advanced analytics and AI-assisted financial modeling to evaluate multifamily and income properties, forecast performance scenarios, and support disciplined pricing decisions aligned with current Westside market conditions.
For residential property sales across Venice, Santa Monica, Brentwood, and surrounding Westside communities, I leverage data-driven market analysis to identify where true buyer demand exists — not where we hope it exists. Beyond pricing strategy, technology enhances exposure. I utilize AI-enhanced photography, refined digital marketing campaigns, and dedicated property websites to present listings with clarity and impact.
From intelligent data analysis to polished digital presentation, every element is designed to elevate perception, attract qualified buyers, and strengthen negotiating leverage — while keeping the strategy grounded in experience and local market expertise.
Owning and operating rental property in Los Angeles requires more than market knowledge — it demands a disciplined understanding of tenant law, rent control regulations, regulatory compliance, and risk exposure. For decades, I have worked directly with multifamily property owners and Westside Los Angeles landlords navigating tenant-occupied sales, SCEP inspections, and evolving oversight from the Los Angeles Housing Department.
In a highly regulated Los Angeles real estate environment, experience is not optional — it is protective.
From structuring the sale of your apartment building to managing tenant-related complexities during escrow, I provide measured guidance grounded in real-world execution. Whether advising long-term Westside landlords, multifamily investors, or owners repositioning income property assets, my approach is steady, informed, and focused on minimizing exposure while preserving long-term property value.